Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corp(aT) announced that Korea participate in 2017 THAIFEX to expand export opportunities to South East Aisa and achieve market diversification. THAIFEX-World of Food Asia is the largest F&B trade fair in Asia. Last year the fair saw more than 42,000 trade visitors from 140 countries and it is considered to be a great entry point to South East Asia market. aT said the concept of this year is ‘Young, Modern and Energetic’ and 55 companies represent under Korea pavilion. The companies showcase seaweed products, healthy beverages, and organic snacks. This exhibition will promote Korean agriculture products to build healthy, young and fun images and therefore, attract buyers from all of Asia. aT sets up a Korean style food cart booth for visitors to experience local food culture and held a somaek competition, which are both very popular among the young in Thailand. Also, it collaborates with the online shopping mall, 11th Street to establish a new platform for online market.

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